Properly Research
The market, measured.
We keep the definitive record of Vietnam’s prime market — pricing, absorption, the branded-residence pipeline and the law. It is the evidence beneath every valuation we give, and it is available to our clients before anyone else.
₫83M
Avg. prime / m² · Đà Nẵng
$8BN
Branded resi · Asia’s largest
20–40%
Foreign share of luxury
3,034
Branded units · Đà Nẵng
The Prime Index.
Quarterly ₫/m² for prime residential, indexed to Q3 2023 = 100.
Đà Nẵng▲ 11.4%
YoY · to Q2 2026
Q3 2023Q2 2026
Hồ Chí Minh City▲ 8.7%
YoY · to Q2 2026
Q3 2023Q2 2026
Hà Nội▲ 6.2%
YoY · to Q2 2026
Q3 2023Q2 2026
The reports.
Published quarterly. Complimentary to registered clients.
How we know.
01
Transacted, not asking.
Our index is built on completed transactions and reservation data from developer partners — not listing prices, which overstate the prime market by a wide margin.
02
Quota, tracked live.
We maintain a running register of each prime building’s foreign-ownership headroom, so eligibility is a known quantity rather than a surprise at reservation.
03
On the ground.
Every figure is sense-checked by advisors who inspect the stock in person. Data without judgement is just noise; we pair the two.